An official army family and MWR Site

Sponsorship and Advertising

Redstone Arsenal Family and MWR is a network of support and leisure services designed to enhance the quality of life for soldiers (Active, Reserve, & Guard), Retirees, DOD/DA Civilians, Army Contractors, and the family members of each.  We strive to deliver high quality events, programs, and services.  We provide support in a number of ways to include child and youth services, recreational opportunities, entertainment for the community, travel and leisure support, youth sports and youth instructional classes, and more. We will continue to serve the needs and interests of each individual in the Army community for as long as they are associated with the Army. 

Who we serve: 

Redstone Arsenal is the largest single site employer in the state of Alabama.  Our workforce is over 41,000 strong and made up of 800+ permanent Military Personnel , 24,000+ Civilian Employees, and 17,000+ Army Contractors. 

What makes us unique?

Redstone Arsenal is home to over 70 Tenant Organizations to include but not limited to Missile Defense Agency (MDA),  Space and Missile Defense Command (SMDC), Army Aviation and Missile Command (AAMC), Army Material Command (AMC), Redstone Test Center (RTC), PEO Aviation, Army Contracting Command (ACC), PEO Missiles and Space, FBI, and more. 

Redstone Arsenal has a highly educated workforce. Major career fields supported at Redstone Arsenal are science and engineering, logistics, management, acquisition, and contracting. The average salary for our workforce is $87,000. 

Redstone Arsenal has a total annual economic impact to the region of $18B. 




Commercial Sponsorship offers the opportunity to present your company’s message in a variety of creative ways to the military community. Sponsorship gives you direct access to our customers and helps you build goodwill, as well as brand recognition among this loyal and growing market.

Examples of Sponsorship Opportunities:

  • Community Events
  • Sports and Fitness 
  • Appreciation 
  • Children and Family 



Commercial Advertising offers the opportunity to display your company’s information in a variety of ways throughout the installation inside our Family and MWR facilities. The awareness of advertising is powerful; by partnering with Family and MWR you will see a difference.

Contact Us

Align your brand with our local military market by partnering with us through sponsorship and advertising opportunities. Support valuable programs for the Redstone community. Reach over 51,000 people in our community to include our workforce, Retirees, Recreation Badge Holders, and guests of eligible patrons through our programs. 

Sponsorship and Advertising Guide

A copy of the 2020 Redstone Arsenal Family and MWR Sponsorship Guide can be found here or a downloadable version here.


Redstone Arsenal Information/Demographics
  • 39,000+ Employees
  • 18,000 Army Contractors
  • 20,000 DOD Civilians
  • 1,100 Military (15 Flag Officers, 67% Officers, 33% Enlisted)
  • 70 Senior Executive Service Positions
  • $87,000 Average Salary
  • Total Annual Salaries $3.4B
  • 69% with Bachelors Degree or higher
What is Family and Morale, Welfare and Recreation?

Family and Morale, Welfare and Recreation(Family and MWR) is a comprehensive network of support and leisure services  designed to enhance the lives of soldiers (active, Reserve, and Guard), their  families, military retirees, civilian employees and other eligible  participants.

Family and MWR contributes to the Army's strength and readiness by offering  services that reduce stress, build skills, improve self-confidence and foster  strong esprit de corps.  Family and MWR support services range from child  development and after school programs to deployment assistance, relocation aid,  career services, financial management, family counseling and social/support  networks for single soldiers, families, retirees and civilians.  MWR  leisure services include sports programs, fitness centers, parks and  recreational facilities, libraries, restaurants, clubs, concerts, community  events, travel services, as well as auto skills and arts & crafts centers.

Family and MWR is proof of the Army's commitment to caring for the people who  serve and stand ready to defend the nation.

What is Commercial Sponsorship?

A sponsorship is a monetary and/or in-kind fee paid to Family and MWR for an event or property, in return for access to the exploitable commercial potential  associated with that property, such as public recognition or advertising  promotions, event promotion and so forth. 

What does Commercial Sponsorship do for you?

Sponsoring a Family and MWR program or event provides your company a unique opportunity to connect with the local Military market. Increase your corporation's awareness, sales and ROI by strategically aligning your brand with a target audience. Partnering with Family and MWR provides a marketing platform for you to reach a key demographic while providing fun, entertaining and engaging ways for you to be involved. Differentiate yourself from competitors through sponsorship and develop long lasting, personal relationships by sampling your product, generating audience interest and loyalty, creating positive awareness, and establishing name recognition. Sponsorship income from local businesses helps to underwrite the expenses of a program or event. Sponsorship income enables Family and MWR to enhance programs and offerings to the military community.

Sponsorship is NOT a gift or donation! (Visit Gifts and Donations for more information)

The Redstone Arsenal Audience
  • Army Material Command (AMC)
  • U.S. Army Aviation & Missile Command
  • U.S. Army Security Asistance Command
  • U.S. Army Expeditionay Contracting Command
  • U.S. Army Aviation & Missile Research
  • Developing & Engineering Center
  • Logistics Support Activity
  • U.S. Army Space & Missile Defense Comand
  • Program Executive Office (PEO) Aviation
  • Program Executive Office (PEO) Missiles & Space
  • Redstone Test Center (RTC)
  • U.S. Army Garrison - Redstone
  • U.S. Army 2nd Recruiting Brigade
  • Fox Army Health Center
  • U.S. Army Enginnering & Support Center
  • U.S. Missile Defense Agency (MDA)
  • Defense Intelligence Agency - Missile & Space Intelligence Center
  • NASA - Marshall Space Flight Center
  • AFT- National Center for Explosives Training and Research
  • FBI - Hazardous Device School
  • U.S. Army Network Enterprise Center - Redstone